Tabby Tuesday: Purina ONE – Bowl by Bowl

I wanted to make sure that all of you are aware of what my good friends at Purina ONE are up to these days to help out shelter animals.  Purina ONE has an initiative going on that is called “Bowl by Bowl” and it challenges negative perceptions of shelter pets as well as helps feed animals in need.

Bowl by Bowl is a simple quiz on the Purina ONE Facebook Page that donates a bowl of food to a shelter for every quiz completed. Every month they set a goal, and they were really excited to have met their goal of 10,000 bowls in September.  Each month’s quizzes feature a different theme that helps to educate and inspire more people to turn to shelters when they want to bring a new pet into their lives. October quizzes will highlight the reasons why pets are relinquished which, contrary to popular belief, are seldom related to the pet’s behavior.

In select months when they meet their goal, they will activate a “kicker”- an extra donation that goes beyond food to help shelter pets.  For example, since they met their goal of 10,000 bowls in September, they will be sending professional photographer Nanette Martin to take pictures of shelter pets at the Virginia Beach SPCA. Professional photographs have been shown to greatly increase a shelter pet’s chances of getting adopted.

The Purina ONE Bowl by Bowl goal for October is to donate 12,500 bowls of food to shelter cats and dogs. I purrsonally encourage you to visit their Facebook Page and get involved, it’s such an easy way to help!

Remember, adopt cats, we deserve it!!!!!  Purrrrr! Zip! Later!

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