Friskies® Takes One Giant Leap for Cat Kind

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My pals at Friskies are at it again and are out to prove that helping cats CAN be fun.  Friskies is declaring February 29th “Friskies Plus Day” and celebrating in a way only Friskies can!

Friskies has commissioned a 10-foot tall, 6-foot wide Friskies Plus Canstruction sculpture to be built and will stand on Hollywood Boulevard for one day only – Friskies Plus Day. The Canstruction will feature thousands of cans of Friskies Plus, all of which will be donated to three Los Angeles cat rescue organization after Wednesday’s event

Also on Friskies Plus Day, the Friskies Facebook Page will house an 8-hour long celebration (noon to 8 p.m. EST) where fans can win extras for their cats, which will include toys, coupons and more. Friskies encourages Los Angeles area cat lovers to celebrate Friskies Plus Day by visiting the Friskies Plus Catstruction in person, and sharing photos on the Friskies Facebook page.

To build the Friskies Plus Catstruction, Friskies partnered with Canstruction®, a nonprofit organization that specializes in building structures featuring canned food to raise awareness for hunger issues. To view and share photos and video of the Friskies Plus Catstruction, and learn more about Friskies Plus and Friskies Plus Day activities, please visit the Friskies Facebook page.

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