Help Your Shelter Win a $10,000 Grant from Purina ONE® beyOnd®


How exciting!  Here is the Press Release fresh from my inbox…

Purina ONE® beyOnd® Brand Dog and Cat Food Continues Mission to Help Change Perceptions of Shelter Pets with $10,000 Grant

Purina ONE® beyOnd® brand dog and cat food and GOOD have teamed up to host the

Shine a Light on a Shelter challenge and award a $10,000 grant to an animal shelter doing great work

Los Angeles, CA – Purina ONE® beyOnd® and GOOD believes that everyone can make a positive difference when it comes to enriching the lives of shelter pets and helping them find forever homes. In the Shine a Light on a Shelter challenge, Purina ONE® beyOnd® and GOOD are asking the public to submit a story describing how one local animal shelter is making the world a better place; and why that shelter should receive the Grant to expand their good work.

“At Purina ONE® beyOnd®, we recognize that shelter pets aren’t always perceived in a positive light. For example, the way animals are sometimes portrayed in advertising and in the media may lead people to believe these animals are damaged, which ultimately, negatively impacts the adoption numbers nationwide,” said Christina Schneider, assistant brand manager. “That’s why we are committed to making sure the world gets to know shelter pets, as many really are friendly, attractive and wonderful life-long companions. And, the Shine a Light on a Shelter is a perfect start to help combat this misperception.”

Starting on June 28, 2012, anyone can nominate at

Nominations are accepted now through July 30, 2012. The public will be invited to vote for the most innovative shelter. Voting runs Aug. 6, 2012 through Aug. 20, 2012 with the winner revealed after Aug. 21, 2012. The winning shelter will receive a $10,000 grant from Purina ONE® beyOnd® brand dog and cat food to expand its work. The submitter will win one (1) year’s worth of Purina ONE® beyOnd® pet food and one (1) year subscription to GOOD magazine.

Ben Goldhirsh, co-founder and CEO of GOOD Worldwide commented, “Animal shelters play a very important role in our world. Not only do they provide essential services to animals in need, they also improve the overall health and well-being of our communities. Purina ONE® beyOnd® recognizes this and is shining a light on innovative shelters that are doing more than just providing care – they are changing peoples’ perception of shelter pets from pity to praise as they find these loving animals forever families. GOOD is proud to partner with Purina ONE® beyOnd® in recognizing these worthy organizations.”

About Nestlé Purina PetCare Company

Purina ONE® beyOnd® brand dog and cat food is manufactured by Nestlé Purina PetCare Company, one of the leading global players in the pet care industry.  Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The company has provided more than $15 million dollars in support to organizations nationally. By supporting their partners in animal welfare, Purina® assists in providing care and adoption for more than 1.5 million pets annually. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis, Missouri. Nestlé Purina PetCare is part of Swiss-based Nestlé S.A. — the world’s largest food company. For more, visit

About GOOD

GOOD is the integrated media platform for people who want to live well and do good. We are a company and community for the people, businesses, and NGOs moving the world forward. GOOD’s mission is to provide content, experiences, and utilities to serve this community.

GOOD Maker is an online grantmaking platform that connects people with great ideas to organizations, communities, and businesses who have the resources to activate and support those ideas.

Non-Affiliate Disclosure: We do not use affiliate advertising nor do we do product reviews for any form of compensation. If you see a product or service mentioned in any post, we purchased such good or service at our own expense and opted to tell you about it. No compensation was exchanged and the FTC can kiss my furry butt.
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12 years ago

Brian e amiguinhos queridos….
Passei para desejar uma ótima semana a voces com muito amor e carinho.
Fiquem com o Papai do Céu.
Aus 1000 e Beijos 1000 com carinho das amigas do Brasil…


12 years ago


12 years ago

Brian e amiguinhos queridos…
Passei para desejar uma ótima semana a voces, com muita diversão, amor e carinho a todos.
Fiquem com o Papai do Céu.
Gosto muito de voces.
Aus 1000 e Beijos 1000 das amigas do Brasil…


12 years ago

Thanks for posting this. We eat Purina One.

Have a great day.

pawhugs, Max

Ginger Jasper
12 years ago

I eat Purina one too and this is a great thing going on.. Hugs GJ xx

Trixie, Lily and Sammy-Joe

Mama says she will help us write about Almost Home Foundation! Thanks for sharing this with us!

Scylla, Socks & Fenris
12 years ago

We wanted to come by and let Gracie know how sorry we are about Alex. HUGS & Purrs

12 years ago

WE also want to let Gracie know how sorry we are about Alex. We know she is very very sad. But we just have to remember that he is pain free now and he will be waiting for you Gracie.
I like this idea of the shelter and just need to work on it and nominate our favorite shelter which is Tabby’s Place.
Take care.

12 years ago

A 10,000 grant sure would be nice, wow!

12 years ago

Thanks for letting us know about this program, Brian!

Your pal, Pip

Savannahs Paw Tracks
12 years ago

Hey Brian, I just sent this off to my former shelter. I think they do some really cool stuff, and a couple of things that not everyone does. thank you so much for sharing

Chancy the Gardner and Crew

Thanks for letting us know about this sweet Brian. Hugs and nose kisses